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Privacy Policy

We are committed to protect your personal data. Therefore, we collect data only in accordance with the GDPR. In our privacy policy we inform you about the most important aspects of data processing concerning our website.

Storage of Data

To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”). Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC.
The adequate level of data protection is based on an adequacy decision taken by the European Commission (“Privacy Shield”) or on data processing agreements with the respective company.

The data you provide is required to fulfil the contract or to carry out pre-contractual measures. Especially certain types of data (e.g. name and surname, address or place of business, tax ID or VAT-number) are required for the conclusion of a contract to meet our tax obligations or any other legal provisions. Without this data we cannot conclude a contract with you. The data you provide will be stored in our CRM systems and database until you revoke your consent.

For the payment process and to fulfil our tax obligations your credit card data will be transferred to the payment provider and to our tax accountant.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) and/or lit b (processing necessary for the performance of a contract) of the GDPR.

The data storage takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the statistical evaluation and analysis of our efforts to turn clients into repeat clients and to offer an adequate service as well as special offers and prices to our repeat clients.

 

Cookies

Our website uses cookies. A cookie is a small text file that is stored on a device with the help of the browser. Cookies do not cause any damage.

We use cookies to create a user-friendly offer and to display relevant content. Some cookies are stored on a device until you delete them. They allow us to recognise your browser the next time you visit our website.

If you do not wish to accept cookies you can change the settings of your browser in order to prevent the saving of cookies or to get a notification anytime cookies are used, so you will be able to allow cookies in individual cases.

The European Interactive Digital Advertising Alliance also offers the possibility to block the use of non-technical third party cookies on its website: www.youronlinechoices.eu.

Without cookies certain sections of our website might not work properly.

 

Newsletter

On our website you have the possibility to subscribe to our newsletter. For the subscription we need your email address and your consent to receive our newsletter.

To provide you with relevant information we also gather and process voluntary information concerning interests, name, date of birth and country/region of origin.

After signing up for our newsletter you will receive an email containing a link to confirm the subscription.

Your subscription can be cancelled any time by clicking on the cancellation link in the respective newsletter.

To process your subscriptions and to send our newsletters we use software provided by ADDITIVE.

 

Web-Analysis

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). For this functions cookies are used to analyse the use of the website. The information generated through the use of these cookies are transmitted to and stored by Google on its servers.

Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.

The connection to the web analytics service provider Google is based on an adequacy decision taken by the European Commission (“Privacy Shield”).

You can prevent the saving of cookies by changing the respective settings of your browser software. You can also prevent data collection connected to your use of our online services through cookies and the processing of this data by google, by installing the browser-plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

This website also uses functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landingpages, newsletter and social media presence.

Our service providers, including ADDITIVE, have an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.

Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.

 

Online Marketing and Remarketing

Our website uses remarketing functions provided by Google Inc. (“Google”) and by Facebook Inc. (“Facebook”). Therefore, Facebook and Google will know that you have visited our website. This way visitors of our website and of our landingpages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram.

The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.

When you visit our website a banner will inform you about the use of cookies for remarketing functions. If you continue using the website or click on the respective button you consent to the use of cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.

 

Facebook Remarketing

This website uses the remarketing function “Custom Audiences” Facebook. Through this function users will be shown relevant ads (“Facebook Ads”) concerning this website when they visit the social network Facebook. To this purpose the Facebook remarketing pixel was implemented on this website. Because of this pixel a direct connection to the Facebook servers is established when you visit this website. The information that you have visited this website is then conveyed to the Facebook server and associated with your personal account. More detailed information about how Facebook gathers and processes data, your rights concerning this matter and the possibilities to protect your privacy can be found in Facebook’s data privacy notice: https://www.facebook.com/about/privacy/. Alternatively you can disable the remarketing function “Custom Audiences” following this link: http://optout.networkadvertising.org/. For this purpose you have to be registered on Facebook.

 

Google Remarketing

This website uses the remarketing function provided by Google. Through this function users will be shown relevant ads on Google’s advertising platform. For this purpose your browser saves cookies, small text files which are saved on your computer and that help recognise you when you visualise websites belonging to Google’s advertising platform. On this websites visitors will find ads adapted to their interests and related to the content of websites that they visited before and that use Google’s remarketing function. According to information provided by Google, no personal data is gathered during this process. If you want to prevent the use of Google’s remarketing function, you can disable it following this link: http://www.google.com/settings/ads. Alternatively you can disable the use of cookies for personalised ads following the instructions on the website of the Network Advertising Initiative: http://optout.networkadvertising.org/.

 

Your rights

You have the right of access, rectification, erasure, restriction of processing, data portability and the right to object. If you object, the legitimacy of consented data processing until the moment of your objection will remain intact. If you want make use of one of these rights, please contact us using the contact details stated below. If you believe that the processing of your data violates the data protection law or that your privacy rights are violated otherwise, you can contact the supervisory authority.

 

The data controller
Meran 2000 Bergbahnen AG,  Naifweg 37, I-39012 Meran, Italy, +39 0473 234821,

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